Last week, search giant Yahoo announced the acquisition of Hungarian firm Tensa and their IndexTools analytics software. The addition of Yahoo IndexTools, which the company is stating will now be free, will give users tools for website monitoring, metrics, analytics, traffic performance and optimization.

While Yahoo Site Explorer in itself is a useful tool, it falls short of Google Analytics and Google Webmaster tools in offering a robust system to webmasters who want a leg up on the competition. And, what is more is that Yahoo IndexTools may be integrated into the company’s advertising program as well to aid advertisers and marketers with critical information.

A week ago, Yahoo announced their new Yahoo AMP ad management platform that will help publishers, advertisers and other middlemen communication faster and more effectively through their Web interface. It is rumored that Yahoo IndexTools is expected to further integrate with this platform as well.

This will give ad buyers and sellers added insight into the market and how to target advertisements more effectively. The question remains, however, will Yahoo IndexTools be available to anyone who wants it simply by logging into a Yahoo account? Of course, there will be more details to come in the weeks ahead.

Filed under: Yahoo