With economists and political candidates talking of an upcoming recession, other outlets are creating a rosier picture for online advertising. The Yankee Group is predicting that in just 3 years, online advertising will double from last year to hit $50 billion.

Of special note is that local online advertising, according to JupiterResearch will grow at 13-percent per year over the next 5 years, making it the fastest sector of advertising growth. For SEO companies, this will mean that part of the services they offer will need to be geared towards the local market.

Also, local search opens up a new area for search engine optimization as more Mom and Pop shops and other small businesses hit the Internet. While an impending recession may have an impact on the economy, it may not affect all areas of the economy equally and local search is positioned well in the event of an overall market downturn.

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