Rumors have been swirling about how the Google phone will take on Apple’s iPhone head to head, mano e mano. The first Google phone to take advantage of the world’s largest search engine’s Android software system will be a company called HTC (High Tech Computer).

The HTC Google phone that has been named “Dream” will use a full QWERTY keypad and touchscreen technology for accessing the Internet. But, HTC isn’t the only company developing a Google phone using the open source Android platform.

Development partners Samsung and Motorola are said to be hot on their trail to also come out with their own spin on the Google phone. The HTC Google cell phone is 3” X 5” with the keypad underneath the large screen plus navigational controls for Internet use and email.

Last summer the Wall Street Journal ran an article about Google entering the cell phone advertising market. According to Google CEO Eric Schmidt, “What’s interesting about the ads in the mobile phone is that they are twice as profitable or more than the non-mobile phone ads because they’re more personal.”

Just how Google intends to integrate its ad serving system into the mobile phones is anyone’s guess at this point. Also, will this open up another avenue for search engine marketers (SEM’s) in the cell phone market, delivering highly targeted ads? Most likely the answer will be, yes. Stay tuned as the HTC Google phone is set to roll out later this year.

Filed under: Google