Many clients come in having experienced the drive-thru window results of a pay-per-click (PPC) program and the expense of a 5-star restaurant. In other words, a PPC program such as Google Adwords will get a client immediate results and will over time cost a lot of money.
Many times a client will start with the PPC [...]

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Sometimes naïve clients come to me waiting their brand new websites to be in the top 10 in the search engine rankings without considering the competition. For instance, I’ve had clients who say that they want to spend $500 to be listed in the top 10 rankings for a competitive term such as “home loans”.
When [...]

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