Google Sells Performics Because of Conflict of Interest
Posted on April 3rd, 2008 by kevin
After a yearlong deal to acquire DoubleClick / Performics, yesterday Google has announced the selling of the Performics Search Marketing division. On the official Google Blog, DoubleClick Director Tom Phillips states a conflict of interest as a reason for the sale. According to Phillips, “Maintaining objectivity in both search and advertising is paramount to Google’s [...]
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