Many small business owners try to learn search engine optimization in order to avoid the high costs that some SEO firms charge. This is understandable since many small businesses don’t have thousands of dollars of extra cash to spend at any one moment. But, those who are new to SEO run the risk of picking [...]

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Keyword research is arguably the most important element for both SEM and SEO campaigns. If one does not pick the right set of keywords for either, then one can fail miserably. But, cannot the keywords for SEM and SEO be used interchangeably? The answer is sometimes yes and sometimes no. It is true that many [...]

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Those who already know this will agree that SEO and SEM are two very different animals. But, I still get customers who are still confused about these two methods for acquiring search engine traffic, so I will clarify the differences here. SEM is like a racehorse and SEO is like a plow horse. With SEM, [...]

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Link building has been a controversial issue over the past few years. Some SEO’s are now focusing exclusively on social networking sites to the exclusion of all else. There are SEO’s that claim that directory links and reciprocal links are dead. But, if you believe in the theory of link building as if the search [...]

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It’s no secret now that Microsoft has put in a $44.6 billion stock bid to take over Yahoo. This bid was made to presumably compete with Google in search and for advertising dollars. This move will most assuredly benefit many companies who use display advertisements. Microsoft’s MSN and Yahoo can leverage their large networks to [...]

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