Many clients come in having experienced the drive-thru window results of a pay-per-click (PPC) program and the expense of a 5-star restaurant. In other words, a PPC program such as Google Adwords will get a client immediate results and will over time cost a lot of money. Many times a client will start with the [...]
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MSN AdCenter has been going on for a while now, but many people are asking when the MSN publisher program called ContentAds (I’m calling it MSN PubCenter) will go live? In 2005, people at SEO Roundtable started talking about the Microsoft contextual advertising program going into beta, but MSN at this time was mum about [...]
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Sometimes naïve clients come to me waiting their brand new websites to be in the top 10 in the search engine rankings without considering the competition. For instance, I’ve had clients who say that they want to spend $500 to be listed in the top 10 rankings for a competitive term such as “home loans”. [...]
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Websites in the Ask.com network will now start to display ads from the Microsoft ad network. For several years, Ask.com was displaying Google ads in their network and then in April 2007, the former AskJeeves rolled out its Ask Sponsored Listings contextual ad program to advertisers. This rollout also came with a promise to publishers [...]
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It’s no secret that Google is able to deliver a large amount of traffic to websites. In fact, some websites receive over 90-percent of their traffic from Google. But, with this kind of lopsided percentage also comes Google dependency. Google dependency can have a huge downside when the algorithms are changed and sites that have [...]
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With economists and political candidates talking of an upcoming recession, other outlets are creating a rosier picture for online advertising. The Yankee Group is predicting that in just 3 years, online advertising will double from last year to hit $50 billion. Of special note is that local online advertising, according to JupiterResearch will grow at [...]
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