Resources - Marketing
We realize that SEO is not the only game in town. This is
why we have listed some alternative Internet marketing resources
for those who wish to round out their online advertising experience.
Marketing.org
- The Business Marketing Association (BMA) is the leading
professional resource for business-to-business marketers and
communicators.
American
Marketing Association - official website of the AMA, which
is one of the largest professional associations for marketers.
The AMA has 38,000 members worldwide in every area of marketing.
For over six decades the AMA has been an essential resource
providing relevant marketing information that experienced
marketers turn to everyday.
Small Business
Consulting: Marketing plans, Websites, Operations Consulting
- Doug Williams and Associates is a small business consulting
firm that works with owners to improve and grow their businesses.
When marketing on the Internet it is of the utmost of importance
to keep up on current trends so that your company can adjust
to your customers' changing needs. While some hail historical
data as the key to online success, other say the future is
more important than the past. So what's in store for the near
future for Internet Marketing?
First, authenticity is in and mass sameness is out. For example,
why buy Velveeta when you can buy from "Micro-cheeseries"
like Beecher's Handmade Cheese from Seattle's Pike's Place
Market? People want quality and special-ness in their products.
Mass marketing is out and micro marketing and niche marketing
are in more than ever.
Overweight and obese populations reports are nothing new,
but marketing to this population is still hot. There are two
sides to this trend. First, helping heavy people lose weight.
Second, helping those who are overweight live more comfortably
as is.
Home away from home land-based stores have done well in recent
years like Starbucks and Barnes and Noble who have set up
comfortable environments for people to escape their homes
and wile away the hours. Online communities also can serve
this purpose as a sort of escapism into a comfortable online
environment among like-minded friends.
Whatever the current trends may be, the astute Internet Marketers
will continue to keep their fingers on the pulse of consumers
rapidly changing needs.
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