Pop Up Windows and SEO

Pop up windows are arguably the most annoying devices used on web pages. Pop ups (and pop unders) have sent many website visitor fleeing in frustration and anger. Now, why do pop up windows still exist on website?

The simply answer is because they work. Many pop up windows will contain advertisements for products or services. It's been proven to many marketers that pop up windows do in fact improve click through rate (CTR) and lead to sales.

From a visitors point of view, however, pop up windows can be annoying, distracting and downright useless to what they are trying to accomplish. There are other kinds of advertisements that also fall into this category such as ads that float across the screen or pop out only after the visitors cursor travels near the ad.

To many pop up windows are akin to junk mail delivered by the post office or telemarketing. In order to sell to 5-percent of the customers 95-percent have to be annoyed. If you want visitors to come back to your website (and who doesn't) then hold off on the pop up windows. They will compensate you with not only a sigh of relief but with referral traffic as well.

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